client

Coiin.ai

role

ui/ux

Category

Product Design

year

2022-2025

Brief

Coiin.ai is a web-based dashboard for managing digital assets, staking tokens, and tracking network validation,  translating blockchain mechanics like staking, burning, and validator status into an interface usable by people with no crypto background. As the blockchain side of Raiinmaker, Coiin.ai served as the foundational level where users who contributed to block validations or video data submissions could manage and act on their earned digital assets. Given the complexity of the two products working together as one ecosystem, my role was in simplifying multi-step financial actions into clear flows, designing a tiered scoring and reputation system that needed to feel motivating rather than confusing, and building a visual language that could hold technical credibility for enterprise users while staying approachable for everyday participants.

Contribution

1. Staking & Token Actions a Deposit, Stake, and Burn flow with low-friction actions

2. Validator System: multi-layered blockchain validator node system that rewarded users for their on-chain contributions

3. Reputation & Scoring UI: a tiered ranking system and leaderboard around the platform's AI Score, balancing gamification with clarity making sure users could see exactly what actions moved their score and why

4. Flow Simplification for a New Demographic: restructured and simplify language/interactions originally designed for a more technical audience, without breaking the experience for existing power users

Results

Coiin.ai started as a focused desktop interface for running validator nodes and as the product matured, the scope expanded significantly. New features like staking, burning, and quest systems were layered in under tight deadlines, and short notice. The eventual merge with the Raiinmaker app introduced a new wave of complexity: a different user base, less technical but still crypto-native, was now entering the platform through Coiin.ai for the first time. That shift meant going back through existing flows to re-word, simplify, and restructure them so the dashboard could serve both its original technical audience and this new, broader group without compromising usability for either. The result is a product that absorbed several rounds of fast-moving scope change while staying concise.